INTRODUCTION

THE BIRTHPLACE

  • MCM stands for Modern Creation München
  • MCM was founded in 1976 in Munich, Germany
  • MCM grew with a cultural renaissance during the 1970s in Munich
  • Munich in the 1970’s was considered the home of the global jet-set
  • Munich in the 1970’s continues to inspire the glamorous, rebellious and innovative spirit of MCM to the present day

THE EXCELLENCE

  • MCM prides itself on using the finest quality leathers and materials
  • MCM’s craft is rooted in its heritage of excellence in luggage
  • MCM products are now designed and manufactured in Italy, Germany and Korea
  • MCM manufactures superior quality bags and accessories that are stylish, functional and innovative in both material and design

BRAND IDENTITY

LOGO

  • The MCM Logo has come to represent unparalleled craftsmanship
  • The letters MCM represent the date 1900 in Roman numerals
  • The 1900’s were considered the start of ‘age of travel’
  • The MCM spirit is about the continuation of the age of travel in the jet set of the 1970s and the global nomads of the modern day
  • The MCM laurel wreath is a symbol of achievement with honor – a symbol of tradition and ambition for progress.
  • The MCM diamond pattern used in the monogram is borrowed from an ancient French playing card, symbolizing value, strength, and the respect for tradition.

MONOGRAM & BRASS PLATE

  • Cognac Visetos is MCM’s heritage monogram material
  • Brass plate insignia is found on all heritage collection bags, and most products
  • Each brass plate is identified by a unique number at the bottom
  • All four screws around the brass plate are placed facing inwards towards the logo

LIFESTYLE

THE ATTITUDE

  • MCM customers are cosmopolitan professionals who appreciate the essence of luxury
  • Seek quality products without compromise in functionality or style
  • Confident, independent and sophisticated connoisseurs who are curious for the new, and strive for perfection
  • MCM evokes timeless luxury through unconventional creativity, rebellious designs and unexpected styles

THE QUALITY

  • It’s roots lie in the respected artisan skills of German craftsmanship.
  • MCM’s concept and vision are constantly being redefined by modern lifestyle and by the pragmatic needs of its future customers.
  • MCM is renowned for excellence in European craftsmanship, owing to a heritage of mastery and refinery in workmanship design, leading strong trends with unconventionally stylish designs.

GLOBAL PRESENCE

OVER 35 COUNTRIES. OVER 300 STORES.

MCM flagship boutiques are located in:

  • Athens
  • Beijing
  • Berlin
  • Dusseldorf
  • Hong Kong
  • London
  • Munich
  • New York
  • Paris
  • Shanghai
  • Seoul
  • Zurich
    • Wholesale distribution to more than 200 prestigious retailers in 35 countries including US, UK, China, Dubai, Italy and Germany
    • MCM corporate offices are located in New York, London, Hong Kong, Seoul, Munich, Milan and Zurich
    • MCM launched global e-commerce in February 2015, starting in the US and expanding to all regions by 2018